Theresa Underwood
Today, branding has become very popular as well as complex. People have thousands of various options to choose. Therefore, the only way to excel is to develop a strong brand that showcase a unique brand identity. This is where individual branding comes into play. You can start by choosing the right branding type based on your goals. For example, you can use individual branding by offering your products and services in many different markets.
What is Individual Branding?
Individual branding takes place when the parent brand establishes a unique brand identity for its sub-brands. Companies with so many brands but irrelevant products choose this brand type since it provides flexibility in market reach as well as brand development.
One of the best individual branding examples is that in the individual branding strategy, sub-brands can separately target distinct market sectors, and create products with various quality levels at different pricing. In addition, individual branding saves the parent brand if sub-brands experience backlash and other crises as well.
On the other hand, individual branding can be expensive as you have to invest for each sub-brand. You may face in-house branding issues that may need separate teams for branding, marketing, as well as product development.
Individual branding is the quickest and the safest tactical way when fostering a company and challenging with rival brands. You can expand your company in any shape or form, if you have a perfectly created parent brand.
Which Company Use Individual Branding?
Every company use a different individual branding strategy. The following are some of the best individual branding strategy examples:
Procter & Gamble
One of the most popular individual branding examples are Procter & Gamble. Below the corporate branding are common names like Tide, Gillette, Bounty, Always, and Old Spice which may love and trust.
Although, every individual brand provides many different markets brand elements and functions separately from others, its strategy still possesses the basis of the corporate brand that are reliability and innovation. Procter & Gamble has created a good reputation due to its consumer-first approach. This brand continues to flourish and remain pertinent for 186 years.
Coca-Cola
You may already know that Coca-Cola provides other types of beverages as well. You may have explored water brands, such as Dasani, Powerade, and Smartwater. The beverage giant also possesses a series of alcoholic drinks such as Jack Daniel's and Coca-Cola. It is a collaboration between – Fresca Mixed Cocktails, and Topo Chico.
While Coca-Cola is the supreme brand for soft drinks with flanker brands such as Coke Regular, Coke Diet, and Coke Zero, it has spread its influence in other groups through individual branding tactics.
Individual Branding vs Umbrella Branding
In umbrella branding, companies create their products and services under the single brand name. It is the opposite of individual branding, where products are marketed individually by targeting different segments. Umbrella branding excellently builds customer trust, true consistent branding especially if your business is highly reliable. The successful product encourages your other products which eventually increases awareness.
On the other hand, a single mistake can disrupt the performance and perception of your branding efforts in the market. It may also become difficult to be consistent when targeting different markets.
Individual Branding vs Family Branding
As compared to individual branding, family branding requires a single brand for products to complete each other. If you sell products in different groups, you need to create different brands for each one.
There are various benefits of using this branding strategy. Family branding helps get out of confusions among customers as they distinguish products each category. It requires less effort to introduce branding if the company is already known.
However, it is very similar to umbrella branding, family branding varies by aiming on building holistic brand across various relevant products.
Individual Branding vs Personal Branding
Personal branding refers to building a brand positioned around a person or an individual. For example, many celebrities, influencers, and industry leaders depend upon personal branding to enhance and sell their unique identities.
Even professionals, such as consultants, designers, and writers create personal branding to boost opportunities and chances of getting hired.
Your achievement doesn't actually depend upon the number of followers and likes you have. But it depends upon on your brand effort that must be anchored on a personal brand statement.
How to Create Your Individual Brands?
The following are the easy tips to create your individual brands:
1. Differentiate Goals for Each Brand
To make a transparent brand strategy, you need to understand your goals for each individual brand. Consider each brand as people holding different beliefs, personality traits, and strengths, etc. Each brand will demand different target audience as well since your approach will vary. But before doing that, it is important to figure out what makes each brand different from other brands. You can enhance your target people, by knowing about their interests, demands, and expectations. This data is important in building your individual brand strategy.
2. Identify a Cohesive Theme Across Brands
Individual branding usually becomes confusing when you juggle many different products. At this stage, having a unified theme will help you guide your brand identity which is a great help. Begin by labeling your brand's basic values, mission as well as perception. The target market research will help you customize your brand that comes in sync with your audience.
3. Weave a Compelling Brand Story
A compelling story can be very effective if you want to raise emotions since they are the core of the of an everlasting relationship with your customers. The best way to accomplish this is to go personal and introduce your branding journey. For example, you can display the way you started your business, communicate your visions, and reinforce your values.
Get the chance to win the hearts of your community by sharing stories from your community that align with your brand.
4. Build Your Individual Brands
While having an artistically appealing design in branding is crucial, a brand identity that introduces your brand visually is the one that help you build your company. This involves, creating logos, selecting color schemes, packaging, typography, or imagery that reflects your brand's overall image.
5. Confidently Take Your Next Branding Step
Individual brand is one of the most effective strategies that help grow your business. You can easily and fruitfully distinguish yourself from your competitors and create a group of loyal followers.
Conclusion
Individual branding is all about building a unique personal identity that showcase your values, skills, and strengths. It helps you display what makes you unique that helps you stand out in the complex job market. If you want to flourish your brand with essay you must choose Designwiseco. Our platform is the best branding agency UAE that has a team of professionals who help various brands grow.
